Road Safety Publicity

The Go Safe Glasgow Road Safety Partnership has been in place for over 10 years and has delivered a number of unique campaigns to address local issues. Partnership working is a key area of the safe systems approach and as such Glasgow will continue to work alongside our colleagues in the police, fire, NHS and other recognised agencies and charities as part of our Go Safe Glasgow road safety partnership. We also support the delivery of national campaigns which tend to focus on national priorities such as speeding, driving at work, drink and drug driving, older road users and young drivers. It is important that each campaign is supported and combined with other measures, such as direct engagement within the community and where necessary enforcement.

The primary aim of any campaign is to motivate a specific target group to adopt safer behaviour as a matter of habit or, in general to increase awareness of road safety issues. More and more campaigns are using social media, however it is important that we continue to provide direct engagement with certain road users such as the elderly.